I had an email today from Google saying that one of my Google Analytics accounts now had an Event Tracking feature enabled - unfortunately it’s not an account that has much use so I’m going to have to do something tricky to have a play.

I’m keen to have a go - I use GA quite a bit for a few sites and I really like what I see - it might not be as powerful as some of the big expensive tools, but for most purposes it’s quite good enough.

Having to abuse it a bit to track things like banner clicks, JavaScript events, Flash actions etc. has always rankled  - you never quite managed to properly track these fake page views, it interrupted the limited view you had of user journey, and it gave an inflated value for number of page views.

I had heard event tracking was in the pipeline, and I’m keen to give it a crack.